New Folk Clothing Spring/Summer 2010

Folk clothing is a London based company founded by Cathal Mcateer in 2001. The clothing lines are all about honest, clean and uncomplicated pieces, with dashes of colour, a variety of fabrics and intricate style detailing. Folk draws its inspiration for the clothing range from all sorts of sources from what they see in London on the way to work, to the general street types all more than the globe. Due to the precise styles and high top quality finish of the clothing, the Folk designers literally search the globe to uncover the right materials and factories to generate the clothing. They at present manufacture jackets in Hong Kong, knitwear in Uruguay and accessories in their native England, so there is a very diverse production base. Due to the increasing achievement of their clothing range in 2004 Folk branched out into the footwear market place in the shape of their sister brand Shofolk. The shoes are created by the identical team that style the clothing range and you can clearly see this reflected in how they use several fabrics, shapes and types to develop functional and fashionable footwear. Shofolk take classic designs such as the dessert boot and add a twist to it. The shoes are hand crafted in Portugal from all-natural raw leather. The men's footwear collection began out with hand stitched moccasin style shoes, but has now progressed to contain track sole shoes, and the desert boot. They use a assortment of colours to maintain the range unique and thrilling which assists them to stand out from the crowd. Folks 2010 spring summer collection has a genuine retro operate wear feel to it. From big chunky waffle knit cardigans, to the chambray style distressed shirts. The collection has a actual light and fresh really feel, with perforation detail on the Henley tops, to uber vibrant coloured t-shirts. The fantastic pieces of Folk clothing to profile their spring/summer collection is the blue stripe extended sleeve undergarm knit, with its contrast vivid yellow cuffs, and perforation detailing. The second piece would be their navy lightweight cotton more than shirt jacket. This is a wonderful example of a work wear jacket, with its vintage finish, front pocket detailing, waist adjusters, all of which give this jacket a far more durable feel. The work wear jacket is bang on trend for this season with its difficult wearing straight forward clean styling, and it perfectly encompasses the Folk ethos for summer 2010. Folk have two major stores, both of which can be discovered in London. A single is situated in Lambs Conduit Street, and the other is on Brick Lane Drey Walk. The shops have a pretty earthy clean feel to them with lots of wood, white walls, old vintage furniture, and gear from old gyms displaying the clothes. As with the clothing Folk have managed to make the stores really feel fresh and inviting, showing their playful and carefree side, without becoming too pretentious or over the best. Folk clothing is the best accompaniment for those lazy Sunday afternoons in the park.


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