are a quintessential British watch brand, a 'timeless British classic', began in 1947 by Asher and Rebecca Loftus who felt that the U.K. watch market place needed diversifying. They decided to design and make high quality watches from Swiss components that looked great and performed nicely but would be competitively priced. The brand took off and became element of the nations consciousness through a series of ads broadcast during 'Saturday Night at the London Palladium', a single of the most viewed tv programs of its day.
Accurist watches became synonymous with vibrant 1960's fashion when they released a range referred to as 'Old England'. But there was absolutely nothing conventional about these new watches, they were brightly coloured, oversized modern time pieces that had been noticed on the wrists of key players in the fabulous the 1960's fashion scene. The Beatles, Twiggy and Princess Anne had been just a handful of of these celebrities that were seen to wear Accurist watches, inspiring millions of persons globally to own one particular of these fashionable Accurist watches.
Accurist did not cease there. In the 1970's, soon after the invention of digital quartz technology they produced a range of LCD digital quartz watches that had been so modern day they became the official watch for pilots of the newly launched Concorde aircraft.
